Our story
Sustainability
As a brand for everybody, we know that sustainability is all of our shared goal. Read about the changes we have made, as well as what we have planned for the future. Not everything is perfect and there is ongoing development to do, without impact the cost of our products to you, but the world is changing fast and we hope to overcome the last final few hurdles soon.
Carbon Neutral
We have been awarded the status of being a Carbon Neutral business. We invest in emission reduction projects around the world; these projects generate carbon offsets from activities such as renewable energy, biogas, and reforestation. These balance the carbon footprint of our business that we make from shipping, travel, product production and makes sures we aren’t adding to the emissions issues across the globe.
Products & packaging
We switched our bestselling pads to a biodegradable substrate to ensure we are not adding to landfill waste with our highest volume product, so you keep them in your normal bin, and they degrade over time. We have moved all our moisture jars to glass which is 100% recyclable time and time again, plus their lids to an easily recycled form of plastic. We have removed all foil from our packaging, so it does not limit recyclability and all our tubes are easily recyclable in the UK. We have more to do in getting our serum bottles to be 100% recyclable (currently the pump is not as it contains a metal spring) but currently there isn’t a solution out there which is dependable and affordable, so this is our next target.
Vegan, Cruelty-Free
We are proud that all our products are cruelty free, vegan and not tested on animals either in their final form or in their raw materials supply chain. Every new product we launch will be fragrance free as they have been since 2022, but we haven’t changed some of our all-time classics to fragrance free as you guys love them the way they are and we don’t think that our loyal customers should have to accept change for changes sake.
