Vitamin C is a powerful antioxidant (a substance that helps protect the skin). It’s found naturally in fruits and vegetables and is synthetically produced for skincare products.

When used in skincare it can protect against pollution, sun damage and environmental damage. Vitamin C’s power is
often demonstrated physically by the apple experiment.

Imagining the apple is your skin,
without vitamin C it would quickly turn brown and shrivel once it’s cut and exposed to the elements, however applying a layer of vitamin C to the cut slice
stops that from happening and keeps the apple fresher for far longer.

Vitamin C is gentle enough to be used daily, once or twice per day. If you are new to vitamin c, incorporate once a day to start with. Using this ingredient in your morning routine will help protect the skin from free radicals (from pollutants), throughout the day.

Vitamin C can be used on all skin types as it’s great for detoxing and brightening the skin, it works particularly well if you are struggling with hyperpigmentation, dark spots or dull skin.

As well as correcting damage to skin, daily use of vitamin C will prevent that wear and tear happening in the first place (as the apple experiment demonstrates). Applying vitamin C as a serum in the day will delay the signs of ageing.

Vitamin C also boosts and promotes collagen production (a building block of skin that gives it that plump, youthful look).

It corrects hyperpigmentation, lightening dark spots and reducing leftover red marks from spots.

Simply put, regular use of vitamin C will make you look younger for longer.

It depends on the formula, we indicate on our product pages whether a product can be used at night, during the day, or both. However, vitamin C is known to be a good daytime ingredient due to its antioxidant properties, enabling it to protect the skin from environmental pollutants.

We wouldn't recommend using vitamin C with AHA/BHAs like glycolic and salicylic acids in the same routine. However vitamin C products can be great to use in the morning, when using those acids at night. Fill your morning routine with vitamin C, alongside humectants such as hyaluronic acid to hydrate and soothe.

This depends on the concentration of the formula, if you have sensitive skin it's worth starting with a lower concentration 2-3x a week to ensure your skin is comfortable. In general, our vitamin C range shouldn't cause irritation on normal skin types.

It’s important to keep your Vitamin C products in a cool, dark place and firmly sealed. This is because vitamin C can oxidise when exposed to light and air, causing it to lose it’s potency.